ISSN 1556-6757









Volume 2, Issue 1, 2009, ISSN 1945-3019

Early Journalists and the Evolution of Publicists’ Stunts: From Circus Ballyhoo to Professionalism  Denise E. DeLorme and Fred Fedler

This study examines early journalists and public relations publicity practices through an historical analysis of 150 autobiographies, 100 biographies, and 250 magazine articles written by and about newspaper reporters and editors in the United States from about 1800-1940. The results trace seven factors associated with the emergence and evolution of publicists’ stunts from the perspective of early US journalists. The findings provide insight into the development of professionalism in the public relations field, enhance understanding of the complex journalist-PR practitioner relationship, and offer a foundation for future inquiry. Full Article

Need For Developing A Sound Prostitution Policy: Recommendations For Future Action
Sharvari Karandikar

Analyses of prostitution policies of the different countries of the world indicate an urgent need for
a coherent and more definitive prostitution policy. This paper discusses the essentials of a sound prostitution policy, based on the current social and economic foundations of prostitution. The paper is generic and does not apply to any country in specific. The economic and social
foundations of prostitution are examined as against moralistic opinions and patriarchal
viewpoints. The paper also sets out some recommendations, which can be useful to policymakers and legislators for developing an effective prostitution policy.
Full Article

Optimization Effects on Modeling and Synthesis of a Conventional Floating Point Fused Multiply-Add Arithmetic Unit Using CAD Tools   Jaafar M. Alghazo

In this paper, a high speed Arithmetic synthesizable Fused Multiply Add Unit (FMA) is modeled
capable of implementing the following operations: Addition/subtraction and multiplication. With area speed tradeoff limitation, concentration is on modeling high speed arithmetic units with moderate area increase. Thus, the concentration is on developing units that share the same hardware. A model of a high speed arithmetic fused multiply add unit ( A*B +C ) Capable of addition/subtraction and multiplication is implemented. The focus is on reducing the delay in critical path by identifying the most time consuming operations in the critical path of a basic multiplication/addition fused unit. CAD tools are used to model this system. Once modeled and synthesized the system is downloaded onto a FPGAs chip. The chip became a stand alone FMA unit capable of implementing the operations mentioned. Synthesis tools are used to evaluate these designs and reports showed that the estimated minimum delay of the designed unit was 112.917ns. After implementing optimization techniques and modeling the FMA unit using Verilog synthesis tools, the estimated the minimum delay of the design unit was 9.236 ns. The efficiency of the system is therefore increased by over a factor of 10. Full Article