ISSN 1556-6757







Volume 1, Issue 1, 2009


The Secularization of Religion and Television Commercials in the U.S: An Update
Georgie Ann Weatherby and Jean Pugh


Findings from an updated project, a content analysis of 1499 television commercials, show that religious symbolism featured by television advertisers, while still slight, is on the rise. Fifty-one out of 1499 commercials viewed contained religious or spiritual content. As discussed in the paper, this continuing trend can be interpreted in various ways. Cross-cultural analysis is recommended for future studies. Full Article

Social Work Retention Research: Three Major Concerns
Linda Wermeling


To understand a profession’s viability in the market, each profession must understand recruitment, retention, and attrition of its members; i.e. the supply and demand of sufficient professionals to carry out the work of the profession. This study examines the conceptual ambiguity within social work research, specifically the use of the terms “retention,” “intent to leave,” “turnover,” and in fact, “social worker.” Further, this article examines the effect that
occupational literature had on social work retention research. Social work studies find turnover as a daunting problem; however, the clear link between leaving social work jobs and leaving the profession was simply not compelling. Full Article

Examining Women’s Intimate Partner Violence: A Utah Example
Derrik R. Tolleson and Emma Gross


Intimate partner violence (IPV) has emerged as one of the United States’ most salient social problems. While historically this problem has been framed as men’s violence towards women, more recently, scholars have begun to examine the nature of women’s violence towards men. This paper summarizes the literature related to women’s violence in interpersonal relationships and then presents findings from a study of rural couples in treatment for domestic violence. The findings and conclusions support the idea that females who commit IPV differ from male IPV offenders in significant ways.  Full Article

Practicing Community
J. Martin Hays


This paper stresses the community aspect of Communities of Practice (CoPs), unlike the practice emphasis appearing in the preponderance of extant literature. Through vignettes depicting events, situations, and behaviour under a particular set of circumstances at various points in their developmental stages (life cycle), Practicing Community illuminates what it means to be a part of a Community of Practice. CoPs are vital, thriving communities providing substance and meaning to their members, while lending focus and leverage to practice improvement, community development, and organisational change. Practicing Community draws on an extensive review of the literature on and related to Communities of Practice, and on more than a decade working in and with CoPs, teams, and work groups.  Full Article